Did you know that it is possible to sell products from your store on Instagram Shopping through Instagram Stories without necessarily having an e-commerce? Of course, you can make a powerful combination with both tools, but this Instagram tool is making waves and bringing many positive results for entrepreneurs.

In the face of the pandemic and increasingly accelerated digital transformation, selling through Instagram Shopping is a very interesting solution.

In this scenario, how to sell products from your store on Instagram Shopping through stories, how to activate the feature on your Instagram business profile, what are the best strategies to succeed in sales on the social network?

In the next few lines, we'll bring you a step-by-step with everything you need to know to start selling your products and doing business through Instagram Shopping, using stories!

Instagram Shopping: How to make it work for you 

Finally your business profile has been activated and your account is compatible with Instagram Shopping features. Okay, it's time to start selling and using this tool's resources to facilitate the consumer's shopping experience in a practical, direct and intuitive way within the app itself.

In addition to using Instagram Shopping in the feed, activating the marking features, tags, prices and subtitles, using stories can greatly boost your sales. Did you know that every minute of 2020, 347,000 new stories appeared on Instagram? The survey was disclosed in an infographic by Domo!

The story is an instant resource, which can be used organically, virally or even in a paid media ad format and let's face it: who has never been impacted by an ad from stories?

With so much potential in this format, you won't be left out, right? Check out the tips to rock the promotion of your store and sell more on Instagram Shoppinh through Stories!

1. Invest in high-quality photo and video production

A picture can be worth more than a thousand words and when it comes to creating a virtual showcase, you need to take great care in production. If your niche is fashion, invest in photo shoots, look for models that wear the brand's shirt, partner with micro digital influencers and value your product.

Photos produced with real people and angles that favor the products make all the difference and are very pleasing to the consumer's eyes, believe me. 

When it comes to content for stories, naturalness is important, but an image in a well-lit place, with a good composition is very interesting. Videos count a lot too. Why is it that many influencers are successful in partnerships? It's worth thinking about!

2. Subtitle stories

Did you know that creating captions in stories is a good strategy to increase the number of views? 

Many people scroll through stories too quickly and don't always have audio on, and captions also make the content more inclusive for people who can't see it but often read the descriptions. It's worth using the resource!

3. Keep a good frequency in the posts

Producing stories that engage, draw attention and, in fact, generate conversion is not as simple as it seems, after all, you need to follow a set of best practices for the result to appear. 

If you already have a good strategy and care about the content, but for some reason, you post it in a day and then forget about it, stop it. Setting and maintaining a good posting frequency is essential to get concrete results. If you post randomly, without continuity and without an editorial calendar, the results are also random.

Obviously posting products all the time can be tiring for the consumer. But, there are ways to sell. There is a very powerful phrase by author Simon Sinek that says the following: "People don't buy what you do, they buy why you do it".

Therefore, it is possible to create a good frequency in posts considering aspects such as:

  • Relevance of the content;
  • Attractive narrative;
  • Solutions and expectations expected by the public;
  • Content that engages and connects.

The more you understand the persona of your business, the more favorable the scenario for creating narratives and stories that sell without appeal. Trust and get to work!

4. Interact with followers

Why are some brands so loved and recognized for the connection they cultivate with their followers? Surely you've already seen a Netflix case out there or, who knows, weren't you happy that your favorite brand simply reposted your mention?

Interacting with followers and managing online communities in a genuine, sincere and up-close way in feed posts, DMs and stories is essential and brings countless benefits to your Instagram Shopping strategy. Do you know why? We list some facts:

  • Responding to the DM box through Instagram Stories generates more engagement;
  • The closer the relationship with the potential customer, the better the conversion rate;
  • Brand positioning and interactions end up creating a natural influence network;
  • Your brand promotes relationships with people and reinforces values;
  • People feel valued and heard;
  • The generation of spontaneous content is valued by the user and much more!

5. Partner with influencers and think about actions

The digital influencers and micro influencers market is constantly growing. Who are the influencers, what do they eat and why is it worth investing in joint actions such as launching special discount coupons, sending products and paid content?

Influencers talk about experiences, generate connection with audiences that may be the ones your brand is looking for, strengthen engagement and, naturally, move social media engagement organically.

No wonder there are agencies specialized only in this niche and that becoming an influencer is building a career in the digital market. Regardless of the campaign, it is worth evaluating some factors before investing in the partnership:

  • The influencer's match with your brand/product;
  • The influencer's connection with the audience you want to reach;
  • The influencer's positioning on controversial issues and more!

6. Use the practical features of Stories

There are several features in Stories that can be used to integrate this content format with your brand's Instagram Shopping. Are they:

  • Stickers;
  • Shopping bag icon;
  • Hyperlinks such as “see more” that direct the person to the purchase space;
  • mentions;
  • Integration with tags, hashtags and more.