In fact, many brands are directing their resources to streaming and achieving great results with advertising and marketing campaigns.
But how to advertise on this platform and what are the advantages it offers to companies?
To answer this and other questions, we've prepared this complete Twitch Ads guide. See the gold information we bring in the content:
What is Twitch Ads and how it works
Briefly, Twitch Ads is the advertising and advertising tool of the streaming platform Twitch. Like other platforms and social networks in the segment, Twitch also created its solution for companies.
Through this feature, it is possible to create ads to be displayed in the lives of content producers or on Twitch panels, test and optimize campaigns.
Many companies and brands have been betting on Twitch Ads due to the exponential growth and large audience flow that the platform has achieved in recent years. And many of these have already achieved great results.
However, it is necessary to understand that the tool has several particularities that differentiate it from other resources of the type, whether in the form of targeting, billing or even policies.
Types of Twitch Ads
Unlike other advertising resources on the market, Twitch Ads does not favor ads that are based on trait audience targeting.
Another important piece of information is that Twitch adheres to the Better Ads Standards , which is a business organization initiative that studies and defines the best standards for ads on the internet.
From then on, ads on the platform are divided more by way of display and aim for brands to be understood as supporters of content creators. Preventing ads from being annoying or appearing intrusive to users.
Carousel on homepage
This type of ad is intended for advertisers who are also producing content on Twitch. It is among the most common on the platform.
That's because, in this model of Twitch Ads, the (live) transmission is highlighted centrally at the top of the platform's homepage, attracting users to watch the content.
For this, the tool requires some creatives:
- Thumbnail 280 x 156 pixels;
- Thumbnail image in JPG format with a maximum size of 10 KB;
- Live description in up to 250 characters.
Homepage Headline
In this Twitch Ads option, it is possible to highlight a more complex type of ad that is fully responsive to all devices.
Ads are made up of three units to which the advertiser adds elements such as images, GIFs and a hexadecimal color gradient.
For this, the elements must follow the standards of each unit:
Unity 1
450×350 pixels;
150 KB;
JPG or PNG format along with layered PSD template.
Unit 2
450×350 pixels;
150 KB;
JPG or PNG format along with layered PSD template.
Unit 3 (Hex color code)
Ad background color.
medium rectangle
Another alternative is the so-called medium rectangle, which is nothing more than a banner shown to the user while browsing the platform.
The ad follows the pattern:
- Maximum file 100 KB;
- Dimensions 300 x 250 pixels;
- GIF, JPG or PNG format.
super leaderboard
The super leaderboard, or top score, in free translation, is also a banner ad alternative in Twitch Ads solutions.
Unlike the medium rectangle, this model is fixed at the top of the platform, near the search bar. With this, it aims to keep the brand on display while the user searches for content.
This ad is made by:
- Image dimension 970 x 66 pixels;
- GIF, JPG or PNG format.
- File up to 100 KB.
“Streamables”
Streamables are image ads that appear during a live stream from a Twitch partner. Here the model is very similar to that of other video platforms such as Youtube or Vimeo.
In this model, ads last 30 seconds and cannot be skipped by the user. They consist of the brand's logo in transparency of up to 250 pixels and visible on a dark background.
The tool provides advertisers with data on impressions, clicks, CTR , quartiles and live Ad views.
premium video
This option is the most evident among those available in the Twitch Ads tool. The Premium Video Ad is a video ad that plays during the Twitch Partners Live.
In the video model, the duration is 30 seconds without being able to be “skipped” or 60 seconds with the option of refusing by the user.
For this, the videos must follow the following parameters:
- 1920×1080 minimum resolution;
- 2000 kbps minimum bitrate;
- -9 db audio peak;
- Frames between minimum 24FPS and maximum 30FPS;
- MP4 format.
The metrics provided by the tool are impressions, clicks, quartiles and completion.
First impression takeover
The first impression ad is in video and appears in full screen as soon as the user accesses the platform. As a premium video, it can be 30 seconds long without being skipped.
Its requirements and offered metrics are also the same as for premium video.
Advantages of knowing how to advertise on Twitch
In addition, the platform was acquired by Amazon in 2014 for $970 million, making it one of the company's main platforms, with access to a huge structure.
If the numbers are already impressive, even better is the level and metrics of intelligence that the Twitch Ads tool makes available to advertisers.
Another benefit is that as the platform consists of live content, all interactions are done in real time. When a campaign is “activated”, it is transmitted during the pre-established time to millions of platform users at the same time.
All this within a well-consolidated community in which content producers interact more closely with the public.
How much does it cost to advertise on Twitch
Investment amounts in Twitch Ads are variable. Information such as number of active users, live views, product segment, type of content and even seasonality influence the cost of ads.
Because of this, the process of hiring ads involves direct contact with a technical and commercial team on the platform, after all it is not just a matter of knowing how to advertise on Twitch, but it is also necessary to analyze costs as well.
How to optimize your streaming campaigns
Here are some tips:
Good experience
What is no different is the need to create quality, informative and well-targeted content for the campaign's target audience .
This is because, on a platform where ads are broadcast in real time, it is essential to create captivating and engaging ads. So good design and copywriting are just as important as on any other platform.
In addition, it is always important to keep the marketing funnel in mind, creating ads and campaigns with this logic in the planning bases.
Choose the best Twitch Ads template
The platform offers a whole range of ad templates to suit different needs and products.
Thus, advertisers have the ability to plan their campaigns in different formats and test until they understand which is more efficient.
Time
Among the main features of ads on Twitch is the fact that they are broadcast in real time.
Therefore, it is important to establish in the planning how long the ad remains active and also to automate its reactivation.
The tip among experts is to keep ads running for a maximum of 3 minutes and set intervals of 15 to 20 minutes between them. Thus, the ability to reach a wider range of users is enhanced.
Boost your business on the platform
Twitch is on the rise and many companies are racing to occupy their space on the platform. No wonder, after all, the numbers of users keep growing, and even so the community remains one of the most engaged.
Therefore, brands need to position themselves correctly and creatively on the platform, supporting content creators and offering non-invasive and interesting ads to the user.
This is only possible with good asset creation and great marketing planning, as well as knowing the features and alternatives of the Twitch Ads tool.
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