Thus, unlike Traditional Marketing, Inbound does not go in search of the lead in an invasive way and often without any segmentation.
On the contrary, it explores channels such as search engines, social networks, blogs, etc. to reach potential customers who really have an affinity with the business.
However, one of the only points that make Inbound a strategy that is still moving towards its complete performance efficiency is the time it takes to actually generate the expected results.
This is because although the process of the technique is well outlined, the time taken for the lead to make the purchase is still a factor that generates dissatisfaction in managers who adhere to this technique.
In order to meet this need for faster results, we have developed the AMD methodology.
Want to know how to educate and convert visitors in a more optimized and lower cost process? Then check out the next topics:
What is the AMD Methodology?
The AMD methodology, or Digital Marketing Automation, is nothing more than a strategy with a total focus on results that aims to attract and convert visitors into customers faster through a simple process.
This is because it unites Inbound techniques with several other digital marketing techniques, such as SEO, in order to accelerate the achievement of results.
That is, it is a strategy whose main objective is to achieve effective results, in the shortest possible time, which focuses on making the stages of the attraction and sales process more elaborate and fluid.
In this sense, the customer first reaches good numbers through the strategy and from the results is able to solidify himself to bet in an increasingly broad and scalable way.
How the AMD Methodology works in practice
After all, what are the traits that highlight this Inbound process?
Well, in its first phase, the AMD methodology focuses on developing content at the bottom of the funnel, creating conversion pages and structuring and activating campaigns on online channels to accelerate conversions, such as Google, Facebook, among others.
This means that in this way the company is able to reach market share already at the time of purchase in the first months of implementation.
In the second phase, after having sold more quickly as it attracted those who already had an affinity with the business, AMD focuses its efforts on working the largest part of the market, the 97% outside the moment of purchase.
And this is where the real “ gold mine ” is, now you just need to educate to sell.
To better assimilate, check out how each step works:
Attract those who want to buy
In the book “The Definitive Sales Machine”, marketing and sales specialist Chet Holmes argues that when a business starts selling a product, only 3% of its audience is looking for what is being offered.
And it is here that the differential of the AMD methodology is concentrated: while the other techniques choose to start investing in stocks to attract the large slice of the market, the 97%, why not start with the 3% that are already prepared?
That way you get funds faster at first and then with more solid means attract the rest having capital and time to prepare.
This is even the second stage AMD:
To convert
With the profit obtained from the first sales, your investment begins to pay for itself!
That is, now you have a greater foundation to invest calmly and carefully.
Attract those who are not at the time of purchase
Now it's time to start planning and creating campaigns for the other 97% of the market.
To educate
Following the premises of Content Marketing with materials of the most diverse types, relevant and of high quality, educate your audience for the consumption of your product, making them aware not only of your offer, but also of the segment.
To convert
With the market educated and confident in its authority over the area, invest heavily in closing deals through the union of the marketing and sales sectors and reach the maximum potential of your business!
Inbound x AMD
Understand below the characteristics that highlight Inbound and AMD techniques, and check the reasons why Digital Marketing Automation can be the most effective solution for the sustainable growth of your business.
The AMD methodology as the newest ally for your business!
For now, we already know that unlike other Inbound methodologies, Digital Marketing Automation already brings returns in the first months of implementation.
That is, with the funds raised during the first phase, your project becomes more sustainable to continue.
And for more information about how the AMD methodology can contribute to your company's objectives, considering important factors such as profile, time of operation, etc., do not hesitate to contact our specialists.
It's time to explore the full potential of your business with the strategy capable of making it grow to the extent of success.
0 Comments