With an excellent cost-benefit ratio and a wide audience reach, the internet is today one of the main channels for carrying out business communication.
But to be able to stand out among so many who make this bet, it is necessary to invest in a differentiated strategy, such as Inbound Marketing, which bets on educating the consumer market to empower its purchase decision.
If you want to know how to make a digital marketing plan, check out the next 11 tips
Analyze the segment in which your company operates
The first step on how to make a marketing plan for a company is to define some pillars for your strategy to work.
Therefore, the ideal is to start with the study of the segment in which your business is inserted, in order to know all the factors that will impact your future in the market.
In this way, it is easier to define the objectives and goals to be achieved with Inbound Marketing in the short, medium and long term.
Thus, it is possible to make a more assertive strategic marketing plan and better direct your employees so that results are achieved.
In addition, at this time it is also important to have defined how much you can invest during this journey, including everything from maintenance costs to paid advertising.
Having carried out these considerations, you are ready to move on to the next step in how to make a digital marketing plan .
Establish an SLA agreement
Once you've established goals and objectives, it's time to get your marketing and sales teams talking about their obligations.
For this, a tip is to institute an SLA, that is, a service level agreement, which determines the commitments of one sector with the other.
So, at that time, it is determined which numbers must be achieved for each of the essential variables for the overall goal.
As, for example, the amount of qualified leads is established here, that is, that were prepared by the marketing team, which it must deliver to the sellers.
In this way, it is possible to tie the ends necessary for a company's marketing plan to work.
Conduct a competitor analysis
Now that you've defined what you want to achieve by knowing how to make a digital marketing plan, the next step is to take a look at what your competitors are doing.
For this, carry out extensive research on the negative and positive points of the products made available by them, as well as their positioning in the market.
After that, also observe what people miss and what these companies are not able to meet.
With that, at that time you can find the differential that your company can have in the market and thus start to gain space in it.
Know your persona
Well, the fourth step on how to make a digital marketing plan can also be considered the last piece of the jigsaw puzzle of your structure: knowing your persona.
In case you didn't already know, persona is the semi-fictional representation of your ideal client formulated through research among your current clients.
Thus, in addition to knowing basic demographic data such as age, gender and socioeconomic status, here you can discover habits and even purchasing preferences.
And since Inbound is a way to make a digital marketing plan aimed at consumer needs, creating your persona is essential for your success.
With this information in hand, you can now finally start thinking about the actions to be taken.
Establish actions to be taken
As we mentioned in the previous topic, you now have all the information you need to think about the steps you need to take to achieve your goals.
So, get to work!
Be creative and take advantage of the infinite possibilities that the digital environment and Inbound offer for marketing strategies.
Just don't get carried away by so many options: you have to stay focused for the goal to be achieved.
Set the timeline for executing your digital marketing plan
For your actions within the strategic marketing plan to work, you need to make a schedule of when they will be put into practice.
This is because monitoring your marketing strategies is essential for evaluating their performance and checking what needs to be corrected for better results.
Therefore, a good schedule includes what the tasks are, when they should be carried out and, of course, who will be responsible for them.
In this way, it is possible to solidify a company's marketing plan and protect it from possible problems.
Monitor your customer
Don't think that after a sale is completed your job is over!
This is because one of the phases of how to make an Inbound marketing plan is to monitor the customer even after he has already purchased your product.
That is, at this moment it is necessary to develop methods to follow his experience with your company and listen to his opinion.
That way you are not only investing in customer loyalty, but also in optimizing your sales process by listening to your dissatisfied customers.
After all, listening to their complaints and pains, your company now has the means of how to make a digital marketing plan according to your needs.
Outline customer communication strategies
In the previous topic, we already started talking about the importance of having an open communication channel with your customers, right?
But now we are going to give you some recommendations to make this happen effectively so that your company can create a good digital marketing plan.
So, in addition to talking to your customers, you also need to understand their shopping journey.
That is, the stages of problem discovery, learning, considering solutions, and making a purchase decision.
That's because by understanding your client's needs in each of these stages, you can create assertive materials that correspond to your doubts.
That way, he feels supported and willing to trust your company to be the help he needs at that moment.
And then, your chances of creating a loyal customer base for your business will be much greater!
But wait, that's a subject for the next topic.
Create a customer retention plan
The cost-effectiveness of how to make a digital marketing plan to maintain a loyal customer base is much greater than to attract new ones.
Therefore, we emphasize once again the importance of keeping in touch with people who have already done business with your company.
Whether offering new solutions or complements to those already acquired, take advantage of this moment to listen to your consumers' pain points.
Working to keep an open communication channel and looking for ways to streamline the sales process is essential to keep your customers at home.
Get partners for your business
When putting together a marketing plan for a company, consider which partnerships can be made.
Whether it's for customer acquisition, sales or marketing actions, having an ally is excellent for increasing your brand's reach, as well as your reputation.
Therefore, try to see which companies are in the same field as yours and offer complementary solutions and have the same principles as yours.
This makes it easier to find a partner in the business world and start exploring new markets.
Always review the basics of your marketing plan
At this point, you must be thinking that you have nothing else to do to put together your strategic marketing plan.
But it turns out that once everything is defined, your job of following up and revising the foundations of your digital marketing plan must be constant.
This is because as the world of sales is extremely dynamic, it is essential to keep an eye on trends in order to keep up with changes.
In this way, it is possible to make the sales process as adequate to reality as possible, as well as to be attentive to the experience of its consumers.
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