Identifying your business personas is one of the main and first activities of a Marketing and Sales project.
This is because it is from this study that all the work unfolds more easily, that is, it starts to have a specific and strategic direction.
By the way, remember that the persona is the ideal customer profile of your business, that is, the construction of the type of consumer who has a high chance of becoming your customer.
Therefore, understanding who are those who purchase your company's products/services, how they came to it, what motivated them, which channels they are present in and how to communicate with them, is the ideal step at the beginning of a successful action. !
Why create a persona
Knowing how to create a persona is a fundamental step in a successful Digital Marketing strategy.
Creating personas means having the necessary foundation to send the right message to the right people and thus have greater chances of success.
Without a defined persona, it is possible that your strategy is lost and you end up directing messages to groups of people who do not have the slightest affinity with your business.
Or worse, it is possible that you send messages to people who are interested in your services, but using the wrong language.
Therefore, here are some reasons that prove the importance of knowing how to create a persona for your business:
- Determine the type of content to be produced to attract ideal consumers;
- Define the format and language of communications;
- Help plan your marketing strategies by presenting the target audience;
- Understand which channels leads seek their information and how they want to consume it.
How to create persona?
When creating a persona for your business, you need to answer a series of questions about your consumer.
If by chance you still don't have buyers, research your audience for the most recurrent pattern of people who like your page, videos or access your website/blog.
Doing field research, talking directly with some of them is also essential to find out what their pains are. It's important to focus on how your business can positively impact and make a difference in people's lives.
In addition, market research is also an excellent tool for creating personas, you can create a form and make it available for your audience to respond, for example. Online surveys are great options.
In addition, some questions focused on identifying the profile will be the north of your persona construction, check out some of them:
- Who is your potential customer? (physical and psychological characteristics of the person responsible for the purchase)
- What types of topics in your industry pique his interest?
- What are the most common activities, personal and professional, that he performs?
- What is your level of education? What are your challenges and obstacles?
- What kind of information does he consume and through which vehicles?
- What are your goals, difficulties and challenges?
- Who or what influences your decisions?
These types of questions will lead you down the path to identifying your ideal customer. That way, you'll know which channels to bet your online campaigns on, the most appropriate type of language, which pieces of communication are capable of attracting the attention of that potential customer, etc. So don't waste any more time, the time to conquer your ideal client is now!
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