In view of this scenario, the market naturally began to seek solutions to make it possible to stand out on the web and achieve the much-desired success.
One of these alternatives are sponsored links , which can be your greatest allies in the fight for the top of search engines like Google.
Wait… You don't know what sponsored links are? So, check out the content below and learn more about the topic!
What are sponsored links?
You know those sites that show up prominently at the top of a search result?
So they are what we call sponsored links !
In general, they are ads in the form of simple anchor text, that is, which have a link that takes the user to another page.
The most used platform to create sponsored links is Google Adwords , where you can create ads with the following payment methods:
- Cost per click (CPC);
- Cost per action (CPA);
- Cost per thousand impressions;
- Cost per view.
It is important to note that the values ​​still vary according to the keyword chosen to create your ad.
Now that you know what sponsored links are, it's time to understand the importance of investing in this technique.
Discover the benefits of knowing how to advertise on Google
In general, investing in sponsored links is the ideal way out for those who need quick results in their business.
This is because it amplifies your strategies and makes your reach much greater than if it were organic.
With this, it is possible to increase your conversions while strengthening your credibility on the web, since more people will be able to recognize the value of your brand.
That way, in the long run, you can reduce costs with the marketing department, betting on actions like SEM , as the attraction of potential customers will be natural, balancing spending on customer acquisition.
Did you see how important it is to invest in sponsored links? So, see now how to make a sponsored link.
Learn how to make a sponsored link
Here on the blog, you've already learned what Google Adwords is and how to use this important tool in your digital marketing strategy.
So, more than teaching you how to advertise on Google, we'll tell you the secrets to creating successful sponsored links.
The first step should be to know your audience well. This is because you need to know her interests and habits to understand which words are most likely to be searched for by her.
Therefore, your priority here needs to be the creation of your persona .
In case you didn't already know, persona is the semi-fictional profile of your ideal client, developed from research among your current consumers in order to know their consumption habits and preferences.
Based on this data, you can do a search in Adwords itself regarding the most accessed words according to your area of ​​expertise and the interests of the persona in order to create successful sponsored links.
Once that's done, you're ready to follow the step-by-step guide on how to advertise on Google according to the platform's instructions, which are pretty intuitive, by the way.
But don't think that after creating your sponsored links the work is over, see?
This is because knowing how to make a sponsored link means understanding that you need to be aware of the real-time performance of your ad.
Thus, it is possible to correct flaws and improve the Sponsored Links campaign in order to have the best possible result.
Did you see how simple it is to create sponsored links? Now that you know how to make them, it's time to log in to the platform and get your hands dirty.
Do you already know how to make a sponsored link? So get to work!
In this content, you learned what sponsored links are and saw that they are an important ally to get featured on the results page and improve your company's results.
To do so, we show you here how to advertise on Google and what you need to create a relevant ad for your audience.
Therefore, do not forget to create your persona in order to get to know your audience better and make the most appropriate choices for your goals.
Now that you know how to make a sponsored link, how about improving your strategy?
0 Comments