That's because with it you can have a direct communication channel with your audience, generate leads, that is, potential customers and even close sales.
That is, we can then say that a website aims at converting users , whether in leads or customers.
Within this reasoning, a web page is live, there are two ways to boost its results: generate more traffic or increase conversion .
For this second option, there is a set of conversion optimization techniques that help you achieve this goal we call CRO.
What is CRO ( Conversion Rate Optimization )?
In Digital Marketing, we call conversion every time a user performs a certain action, such as filling out a form to download an ebook or buy a product, and becomes part of a company's database.
Keeping this in mind, we can understand the concept of what is CRO ( Conversion Rate Optimization ) as conversion rate optimization .
That is, this acronym represents a set of techniques aimed at improving the performance of a website by increasing the conversion of users into leads, that is, potential customers.
To this end, the concept of what a CRO is is based on three practices, which are the dissemination of relevant content , lead segmentation and testing .
That's because to gain authority in the market, you need to offer your audience content that is useful and helps them solve their problem.
That's why one of the pillars of the concept of what CRO is is lead segmentation, because that way you can better target the topics and language of your material according to the people who have the most affinity with your business.
To do so, getting to know your company's persona is essential, as through surveys carried out with your current consumers to build a semi-fictional profile of your ideal client, you can obtain strategic information about the likes, preferences and habits of people who have more chance to buy your product.
But of course, to make sure you're optimizing your site for the right audience, it's important to run tests and see if your actions are bringing the expected results.
If not, continue reading this content, because in the next topics we will talk about how to apply conversion optimization techniques.
Understand why investing in conversion optimization techniques is important for your company
Increasing conversion will mean that fewer opportunities are wasted and that your marketing and sales teams will be more assertive in their work.
With this, you will see your sales grow, as well as your investment being better used, as you will be saving time and money with a correctly targeted strategy.
In addition, as you will have greater knowledge of user behavior through your persona, your team will be able to produce relevant content, improving the visitor experience and contributing to building a strong and positive image of your business.
And this brand recognition is important for your company to be able to retain more customers and even increase their average ticket, because as they already know and trust you, they tend to spend more on their purchases.
Did you see how important it is not only to know the concept of what CRO ( Conversion Rate Optimization ) is, but also to invest in conversion optimization techniques?
Now that we've clarified all these points, it's time to know how to increase conversion!
Discover how to implement a CRO strategy to increase your company's conversion
As we mentioned in previous topics, the concept of what is CRO has as its pillars the production of relevant content, lead segmentation and testing.
With that in mind, the first step you should take is to focus on the user experience and produce useful, attractive and well-navigable materials.
This means that in addition to the quality of the text and images, it is also about taking care of the design of your page so that it can be accessed both from a desktop and a mobile phone without any problems.
After that, it's time to analyze your website traffic and optimize those pages that have the most access.
To do so, insert CTAs, Landing Pages and Forms to capture data from users who read the content, thus increasing your company's conversion.
At this time, it is important that you perform A/B tests to see which bait model converts the most in order to be successful following the strategy of the concept of what is CRO.
Do you already know what CRO is? So get to work!
In this content you discovered what CRO is and saw that despite being an acronym that resembles the professional record of dentists, it is nothing more than a set of techniques that aim to increase the conversion of a website.
With it, you can not only generate more sales opportunities for your business, but also make better use of your investment and your human resources.
Thus, it is possible to gain notoriety in the market and increase your company's income!
Now that you know what CRO is, how about further optimizing your digital marketing strategy as a whole?
0 Comments