What is explainer video? Discover how to stand out from competitors

 

Explaining how a product or service works efficiently to your audience is challenging most of the time.

But with the help of Digital Marketing, this task can be simplified with the help of content that translates the intention you want to pass on to your potential client.

In this sense, the explanatory video emerges as one of the main allies for companies that want to present their products and services in a clear and objective way.

If you want to know more about the topic, don't miss the next topics!

What is an explainer video?

We call explanatory video content in audiovisual format made with the purpose of explaining a value proposition and illustrating how it can change the customer's life.

Therefore, it is usually short, with an average duration of two minutes, in order to convey the message clearly and objectively so as not to lose the audience's attention.

Therefore, explanatory videos are an excellent choice to educate your audience about a new product or service , clear up doubts and reinforce the company's positioning .

This is because the audiovisual format manages to convey relevant information in a short time while generating a feeling of connection and proximity to the public.

With that, the explanatory video makes your audience feel more confident and secure in following their purchase journey and closing a deal with your company.

It is not by chance that this material has been used for this strategic purpose and not with an institutional or dissemination character, which work with another type of reasoning.

 

Understand why it is important to use explainer videos in your digital marketing strategy

Betting on educational videos can be an important differential when optimizing your website with SEO techniques.

This is because including an educational video on a web page improves the user experience, since material in audiovisual format is easier to understand.

If that wasn't enough, your website also earns many points according to Google's ranking criteria.

As a result, when creating an explainer video, you are more likely to rank well on the search results page, increasing your company's reach.

In addition, one of the main advantages of using explainer videos is that they can optimize your conversion rate, whether it be from visitors to leads or from leads to customers.

That's because creating an explanatory video helps to convey more confidence, your potential customer to feel more secure and to believe that your product or service can really solve their problem.

So much so that the conversion rate increases by 85% when an educational video is inserted on a landing page, according to research by Unbounce.

As a consequence of the actions mentioned above, video marketing makes the public see the value of your company and starts to see it as a reference in your field of activity.

This way, it is easier to attract new customers, optimizing your entire digital marketing strategy.

Now that you already know the concept of video marketing and understand its relevance, how about seeing some examples to inspire you?

Get inspired by these two successful educational videos!

Animated explanatory videos, with testimonials, live action… The options are rich when it comes to this type of audiovisual material format.

What changes from one type to the other is the preparation involved in its production. Creating explanatory videos in the live action model will require the involvement of several producers, such as camera operators, equipment, screenwriters, scene directors, editors, etc.

No wonder, it is a material that has a higher cost, but with an excellent cost-benefit ratio depending on your company's objectives.

A well-known example of this type of explanatory video is the partnership between iFood and Fábio Porchat. Dynamic and fun, it clearly translates all the practicality that the food app can provide to its users.

Another very charismatic option is the animated explanatory videos, either in 2D or 3D.

That's because with them you can explain in a simple, playful and yet didactic way all the benefits of your product or service, without losing your audience's attention.

See the explanatory video from GitHub, a platform that helps software developers and understand in practice how this format works:

Do you already know what an explanatory video is? So get to work!

In this content you learned what explanatory video is and saw that it is your best friend when it comes to presenting your product or service to your audience or answering questions.

That's because this format makes it easier to understand the message you want to convey, even helping you to attract more visitors and improve your conversion rate, as well as your company's image in the market.

That's why we show you here 2 examples of educational videos to inspire you to invest in this audiovisual material that will change the course of your business.

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