Drag to the top of Instagram: how the feature boosts business results

 

 

You may have already noticed when entering Instagram to check out the stories, a personal profile or that of a brand almost always appears using a tool that is increasingly successful on the social network: the famous “drag up”.

But what would that feature be? Well, to start understanding, you need to know how stories work in their personal and professional ways. And the most important thing within all of this: how people's engagement on the platform works.

Engagement on social networks, and especially on Instagram, is nothing more than the interaction of the public with a certain profile or content. For this reason, the drag-up function is very important on the Instagram profile, as it is capable of generating engagement.

But many people's big doubt is almost always the same: how to put drag up on Instagram? What are the benefits of this feature and who can use it?

Well, if you also want to know and get more interactions on your Instagram profile, follow the tips we've prepared for you!

What is the Instagram drag up function?

The Instagram drag function allows the user to place links in stories, generating more engagement and access to certain content, product, service, brand or whatever is necessary .

With the links working in your stories, people will be able to access your brand's website, your products and whatever else you decide to place as a link, such as promoting a video or a course, for example.

This feature offers convenience and does not mean that the person has to leave the platform to look for a certain link, which helps to publicize what you have to offer and generates more interactions and interest in users .

Therefore, it has become increasingly famous on the profiles of professionals and big brands that undertake on Instagram.

What's the advantage of drag up?

Well, one of the advantages of dragging up Instagram is, without a doubt, the engagement it brings to the profile and to the brand in question.

Also, this tool allows you to promote and expose products very easily, paving the way for sales through the links themselves (the famous drag to top).

Therefore, it is safe to say that drag up has been revolutionizing business models within social networks, allowing for easier and safer business. In addition to helping to attract more followers and potential customers due to the practicality that the function offers and the ease of purchase and access to the product, service, final content.

Who can use drag-up in their stories?

This is an important issue, as not all profiles can use the function. At first, only profiles with ten thousand or more followers .

But calm down! If you don't have all those followers, there is another way. Even without the ten thousand followers, it is possible to get the drag if your Instagram profile is verified .

Or better yet, you can start making partnerships and adopt new advertising strategies, such as hiring interesting profiles of your business to promote it.

For example, if you have a frozen healthy food brand, you can partner with digital influencers in the fitness industry who make stories by inserting the link in their profiles. In this way, people who follow you can be interested in your service and this can generate more and more customers for you.

The question is: this partnership must be strategic and be positive for everyone, for the brand, for the influencer, in this case, and for the customers.

How to put drag up on Instagram?

If you've been verified or have more than 10k followers and you've earned the swipe up feature, you need to know how to put swipe ups on Instagram. The practice is quite simple.

The first step, of course, is to open your Instagram account and create the stories to link the link.

Then, to find out how to drag it up, just click on “web link” and choose the link of your choice.

After placing the link, just publish the stories and that's it! Your drag up on Instagram is live!

Did you imagine it was that simple?

Tips for generating leads on Instagram stories

Now that you know how to put up drags on Instagram, let's give you some tips on how to use the link to generate leads.

First, let's reinforce that links make people click, swipe the drag up and get in touch with your product, service, brand.

Therefore, the simplest way to generate leads with the Instagram drag-up function is to make your links in stories lead to landing pages , the conversion pages.

They are contact capture pages and work as follows: you offer a course, for example, in exchange for user information (such as email, name, phone number).

This generates a delivery of valuable content and intensifies the relationship with the followers.

But what if I don't have a landing page and I want to promote my YouTube video , for example?

No problems! After all, with the drag to the top you will generate interaction with your audience and you will even be able to tell them to subscribe to your channel, like the video and share it with their friends, making your statistics and recognition on social networks grow even more.

Are you ready to achieve more results with your users' interactions?

Well, it's a fact that the role is becoming increasingly strong as a Digital Marketing strategy on Instagram .

If you are an entrepreneur, you can already bet on this resource in some way, your online business certainly has a lot to grow if applied in a strategic and assertive way.

Including your engagement and sales thank you!

If you still have doubts, don't waste any more time and study this subject in depth, because more and more you will hear about it, as well as drag it up.

But don't just stop there! Digital Marketing opens up a wide range of new business possibilities. So stay on top of the content here on the blog and learn more and more how to use platforms, tools and functions in favor of your business!