Are you already thinking about your marketing actions for Mother's Day? Known as one of the main dates for commerce, Mother's Day moves billions of reais, both in physical and digital sales channels .

Even from 2020 onwards, e-commerces have become even more used by people when shopping. And, although things are returning to normal, e-commerce is still the preferred shopping channel for many people. 

After all, it brings the ease of being able to shop at any time of the day and there is no concern about physical distance. 

This does not mean that physical stores are doomed to an end, but rather that there is a need to offer good experiences to consumers in both channels: physical and digital. 

Here, we are going to talk more about marketing actions for Mother's Day aimed at e-commerces. Let's go together?

Marketing for Mother's Day: 9 action tips for you to use in your e-commerce

1. Plan ahead

The first tip to get the marketing right for Mother's Day is related to prior planning for the date. After all, as is known, the celebration could promote an increase in their demands . 

Therefore, it is essential to prepare in advance and do all the planning of your actions for Mother's Day.

Planning includes thinking about questions such as:

  • What products/services will be offered for the date? 
  • Will any of these items be on sale and/or have any special conditions?
  • Which channels will you use to publicize your marketing actions for Mother's Day?
  • What materials should be produced for the campaign (art, content , photos, videos)?
  • How long will your campaign last? 

It is from the planning of your marketing action for Mother's Day that you can begin to assertively organize yourself for success.

2. Pay attention to the visual identity of your Mother's Day marketing campaign

As soon as people visit your e-commerce site , they need to know that they are seeing a special Mother's Day campaign. 

In this way, in addition to creating specific and exclusive actions for the date, it is also important to dedicate yourself to creating a whole special aesthetic for the celebration. 

Use colors , fonts and images that refer to the date and make people feel good when visiting your e-commerce, blog , website and social networks. 

3. Offer benefits to customers who buy from your e-commerce

Another way to stand out in the market during Mother's Day is to invest in different benefits for your customers. 

And here you can be creative and think of advantages that are really attractive to your consumers. Among them, some that you can consider are:

  • Gifts for purchases above a pre-established amount;
  • Free shipping for a predetermined radius of distance and/or for purchases above a predetermined amount;
  • Exclusive discount vouchers/coupons for the date;
  • Option to add a personalized card, among others.

4. Make good content on all your communication channels

Pay attention to the posts and materials you make on your social networks and other communication channels, such as email, website, blog and e-commerce itself. For that:

  • You can use different content formats , from texts, through videos, photos, image carousels, quizzes, e-books, etc;
  • Take the opportunity to use content made by your followers, reposting them. This is important to increase your brand's credibility in the market;
  • Make good e-mail campaigns to publicize your special Mother's Day action;
  • Use good quality images to illustrate your campaign;
  • Create content that encourages audience interaction and engagement .

5. Create online ads

In addition to creating qualified and organic content for your social networks and other communication channels, another important tip to get your Mother's Day marketing campaign right is to invest in paid campaigns.

These two strategies (organic content + ads), when used together and in a well thought out way, can bring faster sales to your business.

6. Make partnerships that make sense for your brand

How about partnering with a brand and/or influencers ? This partnership can generate greater reach for your brand and bring new customers to your business.

Here, the secret is to choose very carefully who your partners will be, as they need to convey a positive image of your brand to the market. Therefore, research well until you find those that make the most sense for your target audience and also for the success of your Mother's Day campaign .

7. Offer impeccable and personalized service

Good service makes all the difference in winning new customers. Therefore, to be successful in your marketing campaign for Mother's Day, make sure that you are prepared to adequately answer any questions that may arise from the public.

Seek to be agile and efficient in responses. Listen (or read) what the consumer has to say and then offer them good solutions. It's important to make sure the customer feels special and knows they're being heard by your brand.

8. Be aware of the competition

To run a good marketing campaign for Mother's Day, it's also important to stay on top of what other brands are doing for the date. Here the idea is not to copy other companies, but to be inspired and seek to improve ideas for your business.

Observing the market, you will understand what are the main trends of the moment and what can bring good results for your action to be a success.

9. Make sure your e-commerce is ready for demand

In addition to planning in advance, you need to make sure that your e-commerce is prepared to meet Mother's Day demands. To do this, invest in the technical part of your virtual store, ensuring that it offers peace of mind and security to visitors.

More than that, it should also have a fast page load and be responsive , that is, it should work properly on different screen formats.

So, did you like our tips for creating a good Mother's Day marketing campaign for your e-commerce? We hope we helped!